Mcdonaldization Of Society Essays - Fast Food,

Mcdonaldization Of Society The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become apparent to me. The first and overall theme that emerges from the idea of fast food is that the employees of these establishments seem to work more as machines, rather than people offering a service to the public. A second theme that can be identified from my observations would b e that the people visiting these fast food restaurants are more or less searching for the most efficient way to get what they want, giving little or no regard to the quality put into it. According to Ritzer, the founder of the concept of McDonaldization, it is the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world. Upon walking into Burger King restaurant, I found that most of the people waiting in line to place their orders or receive their order were younger or middle-aged, and had children or were students. All of these people shared a common attitude of being hungry and impatient. The people gave little to no regard to how hard the employees behind the counter were working or struggling to work faster. Many patrons were short tempered, rude, or incredibly ill-tempered when placing their orders yet the employees still smiled at the next person in line, repeating the same phrases over and over, Can I help the next person in line please, or, Would you like a drink or fries with that? These repetitive phrases and actions of the employees of both Burger King and Taco Bell were small examples of the machine-like theme identified in the work setting of fast-food restaurants. Employees were taught to disregard disgruntled patrons and move through the line as fast as possible so that each patron would be served in a timely and satisfying fashion. Just as a machine would pull items in at the beginning of the assembly line and throw them out at the other end of the line, so did the employees treat the patrons of their establishment. This is achieved by calling them to the counter and filling their order then sending them on their way with a kind, almost sarcastic, Thank you, have a nice day! Upon visiting Taco Bell, another fast-food restaurant, I found the same scenarios as Burger King, and in some instances, more obvious examples of machine-like employees. The areas that were designated for the filling and preparation the orders were clearly out of the public view, so that patrons would not be able to see the assembly line on which their lunches were being prepared. The food is prepared and heated in stainless steel containers, sour cream, guacamole, and hot sauce are all squirted out of hand held stainless steel, sauce guns, and the tortillas are kept in a, steaming box, for several hours until they are all used to make burritos and tacos. These are just the examples of how the food is prepared, the ay in which the employees work is much more detailed. The employees stand along a counter and fill the orders in an assembly line fashion. One worker pulls the tortillas out of the steamer and shoots sauce onto it then slides it down to the next worker who may add the chee se or meat. This worker will then slide it down to the next worker who might be responsible for adding the lettuce or tomatoes. Finally the burrito is slid down to the next

Free Essays on America Expands

THE NEW WORLD IS SETTLED, 1492-1763 The history of the United States began with the discovery of North America by a European. On Oct. 12, 1492, Christopher Columbus landed in the Americas. He was searching for an all-water route from Europe to the Far East. This chance finding of a large continent was one of the great events in the history of the world. Columbus made his discovery while sailing under the flag of Spain. Later, daring sea captains from several European countries sailed across the Atlantic to explore the New World. In 1497 John Cabot reached the coast of present-day Canada in an English ship. The Spanish adventurer Ponce de Leon landed on what is now Florida in 1513. In 1519 Ferdinand Magellan's ships left Spain. They crossed the Atlantic Ocean and then the Pacific. Three years later one of his ships returned to Spain after completely circling the world. Because of Magellan's travels, North America was now definitively known to be a separate continent between two large oceans. Rising Interest in the New World At this time Europeans were not very interested in the New World itself. They only wanted to find a water passage through it to the Far East. France sent out Jacques Cartier to find such a route in 1534. He explored along the St. Lawrence River. France then laid claim to part of North America. The first land journey far into the interior of the continent was made by Hernando de Soto. In 1539 he landed in Florida with about 600 Spanish soldiers. They worked their way north- and then westward. They discovered the Mississippi River near the site of what is now Memphis, Tenn., in 1541. The Spanish were interested in the New World. In 1565 Pedro Menendez de Aviles made a landing in Florida and began building a fortified city. He named it St. Augustine. This was the first permanent settlement in what is now the United States. Meanwhile from Mexico the Spanish pressed northward into the New Mexico region. In 15... Free Essays on America Expands Free Essays on America Expands THE NEW WORLD IS SETTLED, 1492-1763 The history of the United States began with the discovery of North America by a European. On Oct. 12, 1492, Christopher Columbus landed in the Americas. He was searching for an all-water route from Europe to the Far East. This chance finding of a large continent was one of the great events in the history of the world. Columbus made his discovery while sailing under the flag of Spain. Later, daring sea captains from several European countries sailed across the Atlantic to explore the New World. In 1497 John Cabot reached the coast of present-day Canada in an English ship. The Spanish adventurer Ponce de Leon landed on what is now Florida in 1513. In 1519 Ferdinand Magellan's ships left Spain. They crossed the Atlantic Ocean and then the Pacific. Three years later one of his ships returned to Spain after completely circling the world. Because of Magellan's travels, North America was now definitively known to be a separate continent between two large oceans. Rising Interest in the New World At this time Europeans were not very interested in the New World itself. They only wanted to find a water passage through it to the Far East. France sent out Jacques Cartier to find such a route in 1534. He explored along the St. Lawrence River. France then laid claim to part of North America. The first land journey far into the interior of the continent was made by Hernando de Soto. In 1539 he landed in Florida with about 600 Spanish soldiers. They worked their way north- and then westward. They discovered the Mississippi River near the site of what is now Memphis, Tenn., in 1541. The Spanish were interested in the New World. In 1565 Pedro Menendez de Aviles made a landing in Florida and began building a fortified city. He named it St. Augustine. This was the first permanent settlement in what is now the United States. Meanwhile from Mexico the Spanish pressed northward into the New Mexico region. In 15...

Introduction to Nokia Essay Example | Topics and Well Written Essays - 2500 words

Introduction to Nokia - Essay Example â€Å"How an organization uses its collective ability to make sense of and respond to its surroundings. It includes individual learning as employees interact with the external environment or experiment to create new information or knowledge, the integration of new information or knowledge, the relation and collective interpretation of all available information, and action based on the interpretation. Organizational learning is more than the sum of the learning of all employees.† (Nancy Dixon, 1995) Nowadays organizations are in process of rapid changes due to drastic changes in technology. Managers are now more focusing on innovation and creativity of their products and services. For this they also need help of their employees (Metcalfe, 1995). Nokia is the world leader in mobile communications. Nokia has a strong backing of its unmatched experience, innovative ideas, solution that are more secure than others, user friendly systems. It is right now the leading mobile supplier in the world with the overall market share of 33%. It also holds the award of leading supplier of IP and mobile networks. Nokia is a broadly held company with listings on six major exchanges.

Macro Economics Essay Example | Topics and Well Written Essays - 2000 words - 2

Macro Economics - Essay Example What where the policies adopted for combating their effects? Where these policies deemed appropriate or adequate? What role has OPEC played in the wide fluctuations of international oil? Seeking to address these questions and many more with respect to the role of geopolitical affairs on the international oil sector, this essay will explore the Oil Crises of the 20th century (1973 to 1974 and then 1979-81). With an emphasis on international events and the role that that they play in the international supply of oil, we will begin with a quick overview of OPEC and expand our analyses of these two major events (Aldeman 2003). What is OPEC? OPEC, the Organization of Petroleum Exporting Countries, is an international trade cartel composed of 12 oil producing countries. These 12 countries account for two-thirds of the world’s total reserves and close to 40% of the world’s total oil production. Due their significant share of the world oil market, OPEC plays a huge role in global oil production and the determination of oil prices (Mouad 2006; BBC 2008). During the First Oil Crisis, the Arab countries of OPEC established OAPEC, Organization of Arab Petroleum Exporting Countries, an organization which played an important role in the oil shocks of the early 1970s. It is to this event that we now turn as we explore the geopolitical factors which precipitated this international crisis. A Jewish state in the Middle East remains a divisive and controversial subject and the Palestinian-Israeli conflict remains one of the most enduring and complex disputes of modern times. After two major wars, in 1948 and again in 1967, Israel and her neighbors entered into another armed conflict in 1973, this one however, had enormous geopolitical and economic ramifications. On Yom Kippur 1973 – the Day of Atonement, the holiest day of the Jewish year - the concerted armies of Egypt and

The airing of V for Vendetta on Chinese state television- its positive Essay

The airing of V for Vendetta on Chinese state television- its positive and negative effects on the Chinese people, media and cen - Essay Example Now with the media event in China, the movie has become bone of contention among the common Chinese people and Beijing elite groups alike, and it is likely to cause notable impacts on the Chinese media and population as a whole. The Hugo Weaving and Natalie Portman starred film is set in a fictional English community, and exposes a daring, charming freedom fighter known as ‘V’ (Vigilante), who initiates a revolution against a futuristic authoritarian regime. The James McTeigue directed movie is based on the 1982 comic book V for Vendetta written by Alan Moore and David Lloyd. It depicts a futuristic situation in Britain where V has to use radical tactics to fight the oppressive fascist state to regain the state’s freedom. Another main character of the story is Evey, a young woman who is rescued by V from a crucial life-and death condition. As the story progresses, she also identifies her role in the mission carried out by V and voluntarily joins him. V wears the m ask of Guy Fawkes and invites all the people to join him to blow up the parliament and thereby regain freedom and justice. Although V’s activities are genuine and reasonable, the corrupt Chancellor deems them as acts of terrorism. The movie begins reminding the event when Guy Fawkes plotted to destroy the parliament and the king in order to regain catholic sovereignty in England. The movie really intends to criticise the traditional tactics (fear and the voice of God) used by the government to create a feeling that the wrath of God will soon avenge who went against the regime. (Source: The Hollywood Reporter). In this context, the airing of the movie V for Vendetta raises numerous questions with regard to the Chinese censorship laws and entertainment policies. The Chinese government has been very much concerned about preserving its political authority and hence maintained a tight rein on traditional and new media so as to prevent any potential threats from their part. The gov ernment has very often entailed strict media controls which involved but not limited to using monitoring systems, shutting down publications or websites, jailing etc. As Bennet (2013) points out, China's censorship of its media has been getting attention recently when  Southern Weekly, a liberal-leaning paper based in Guangzhou, staged an extensive confrontation with the government. Google's battle with the Chinese government over Internet censorship in China is another example. However, as many thinkers believe, the airing of the controversial film indicates China’s attempt to balance its media controlling power with the growing need for information. In other words, it seems that China is badly in need of press freedom while at the same time worried about the impacts the liberalisation would bring upon the economy. The airing of the V for Vendetta would be counted as a remarkable event in the history of Chinese media. The event got wide media coverage and multiple response s around the globe. As The Guardian reported dated 20th December 2012, ‘after the telecast, China's internet crackled with quotes of a famous catchline from the movie: â€Å"People should not be afraid of their governments. Governments should be afraid of their people"’. The reports indicate that people at the helm of affairs were not very much

Design For Manufacturing And Assembly

Design For Manufacturing And Assembly A design process that focuses on meeting customer requirements meanwhile balancing the important aspects such as cost, quality and performance is Dfma. DFMA is an abbreviation for Design for manufacturing and assembly. It a software comprised of various principles or methods when used properly will improve the ability of design to be easily manufactured and assembled thereby decreasing the costs. This system can be divided into three major sections. The first is the raw material. Choosing the right material is the foundation of a good design. Second is the machines and processes used to work the raw material. The right process is essential for creating finished parts that will meet your design requirements. Third is the assembly of the product. It is during the assembly of the finished product that provides the greatest opportunity to apply DFMA principles. The proper use of DFMA principles will allow one to design a quality product. DFMA follows an exacting design review method It identifies the following features: -Optimal part design of the product. -Material choice. -Assembly and fabrication operations to produce an efficient and cost effective product It reveals that initial ideas may not be the most efficient in all the cases. It is a structured catalyst methodology used to analyze a design and generate ideas for further improvement. DFMA encourages concurrent engineering during product design so that product qualities exist in with both the designers and other members of the production team. It is a communication tool for the team. It is a bench marking tool. It defines the design and manufacturing capabilities of self and competitor It provides a non-threatening way to get people talking about a design without feeling like others are encroaching on their territory Einstein said â€Å" the best design is the simplest one that works â€Å". DFMA provides the cheapest way to that goal. Customer requirements and product specifications are useful for guiding the concept phase of product development. But during the later stages product design teams often have difficulty linking needs and specifications to the specific design issues. Due to this, many product design and development teams practice ‘Design for X (DFX) methodologies .The most common of these methodologies is Design for Manufacturing and Assembly (DFMA), which is an engineering philosophy used generally by design and manufacturing engineers that promotes simplifying parts and product designs to reduce production costs. Other (DFX) methodologies are DFD Design for Disassembly DFEMC Design for Electro Magnetic Compatibility DFR Design for Recycling DFE Design for the Environment DFS Design for Safety DFT Design for Test DESIGN FOR MANUFACTURE: Design for manufacturing software follows a simple rule which states one can improve the efficiency of a product by minimizing the number of parts that have to be assembled so the cost of the product is efficient and easy to manufacture. This manufacturing approach is different from the traditional approach where a huge project is broken down in smaller parts (steps) and then these steps are assigned to various departments. These departments then work independently most of the time. The traditional approach enhances the specialization and functional job focus of the product devolpment. But the main drawback with the traditional approach is the market time plus various difficulties that arise in the manufacturing process. While designing a product lots of parameters have to be kept in mind ot of which that most important one which manufactures ask is can we build the product now that they have the product designed. A way to design a particular product is to make sure that the product maintenance is less, its reliable, time factor, its simple. Maintenance of a particular product shold be less or else it could cost a huge amount for maintenance. Reliability of a product is also a key factor because if the product fails consistently it makes little sense and thereby its a huge money waste to the organization. Speed is the another key factor in designing, if it take too long to make the product then it will have more and more competitors. Competitors control the market by releasing their product faster than fellow counterparts. Using few parts also increase the simplicity and saves money as well, more parts for a product increases the rate of complexity which can lead to malfunctioning of a product. The simpler the product is the fewer are its problems. Over the wall syndrome process was used before the use of DFMA process. Over the wall syndrome is a process where if an idea was generated in a company it would first have to be approved by the president of the company. It would then go then go to the manger of the process deign to be devolved into a product. If any problems would arise it would then be asked to redesign and then brought into the notice of the manager. The resolved problem would then be sent to the engineers where the work would continue where they left from. This process was a huge time consuming process because everyone is not situated in the same location and it would also take a lots of time to solve the problems. The total process sometimes could take year or more. The concept of design for manufacture was used to break these barriers and thereby reducing the time spent on designing the products. DESIGN FOR MANUCTURING has some advantages and disadvantages just like any other software. Firstly dfma tools dont take into consideration many manufacturing capabilities or tolerance. DFM has many computer based tools which nearly complete the design but when we analyze the design finally there are number of barriers which prevent substantial modification of the design.DFM uses too many tools which can increase the manufacturing costs of a product, its also gives very little feedback upon which to base the design modifications. One advantage with DFM it suggests the optimal assembly and the degree of automation. DFM can produce higher products yields through manufacturing. It also increases the performance and the predictability of the product yields.DFM analysis helps us to compare various materials and manufacturing process for the parts of the components. There is an increase in the performance and the cycle time is reduced enormously. DESIGN FOR ASSEMBLY SOFTWARE Design for assembly can be defined as a analysis for improving the product design for a simplified and low cast assembly. Design for assembly main aim is to simplify the product so that the cost of assembly is reduced. By applying dfa we can also improve quality, reliability in the production equipment and the part inventory. G. boothroyd was the person who promoted the usage of DFA in the industry. The practice of dfma is a relatively recent development, but many companies have been following this process form a long time. For example, a company called general electric published its own internal manufacturing handbook as a set of guidelines for its engineers to follow. These guidelines had the same set of principle of DFA without actually distinguishing it from the rest of the product development process. Assembly methods can be divided into three different groups Manual assembly Automatic assembly Robotic assembly In manual assembly the work is mainly done manually parts are transferred from one work bench to another. Worker use different types of hand tools. This is one of the most flexible and the adaptable of the assembly methods methods. Automatic assembly follows a process where it consists of a custom built machine that assembles one and only a specific kind of a product. In this assembly large amount of investment is needed and as the production increases the total manufacturing costs decreases. These types of assembly can be only beneficial when a product is produced in bulk. Robotic assembly in this the assembly we use robotic systems. The robotic systems can take the form of a single robot or a multi station robot. Robotic assembly also involves huge capital costs. In robotic assembly the robots are normally controlled by computers, one company can have huge flexibility on different types of products in robot assembly Assembly methods are chosen by a company keeping two important parameters in mind ie time and costs. Relative costs of different assembly methods by type and production volume. Design for Assembly Vincent Chan and Filippo A. Salustri http://deed.ryerson.ca/~fil/t/dfmdfa.html Design for assembly is an experimental way to identify the unnecessary parts in a product and to determine its assembly time and costs. DFA is a software which gives the design engineers more tools to analyse various design concepts and therby creating innovative products with few and simpler parts. Using DFA software helps engineers to assess the costs of each part and then modify the product through part reduction concepts. The outcome of a DFA based design is a much well designed product with fewer parts which is both efficient and also easy to assemble. The benefits of a DFA based design are reduced part costs, improved quality and reliability, and shorter development cycles. DESIGN FOR ENVIORMENT: Design for environment is an idea of implementing various environmental friendly aspects to create a product. Design for environment helps a company to minimize the waste and also decrease the pollution thereby saving some money which can be used for other processes. Design for environment helps engineers at various stages of the manufacturing process. While selecting a manufacturing process for a product an engineer should also keep in mind various aspects such as amount of energy used, amount of energy released, process should be non toxic. These are all the various aspects an engineer also has to keep in mind other than manufacturing and assembly of the product. Dfma 2009 gives the design engineers an extra option in which they could conduct a environmental assessment during the concept stage. The analysis helps the designers to select a suitable material from the DFMA library that they prefer to use. Then the software reveals the various proportions of those materials in a particular product. It also estimates various other proportions like reuse, recycle, end of life destinations and landfill. All these measure help the company meet the requirements set up by ROHS. DESIGN FOR RECYCLING: Design for recycling en-cooperates methods such as recycling and recyclability of products to obtain recyclable products. Recycling is a process where a product or a raw material is recovered from waste stream and is reused as a raw material in the manufacturing process of a new product. When a part is recycled it does not affect or change the properties or the price of a particular product. Design for recyclability helps a manufacturing process to reduce the environmental impact of a material and by following design for recyclability large number of parts can be reused this thereby decrease the cost for raw material and thus decreasing the overall costs for manufacturing a product. DESIGN FOR SAFETY: Many companies use safety standards purely as guidelines. Although some safety equipments are costly the future savings make up for the cost invested. Safety production also helps the company in producing more. Safety also improves the morale of the worker which helps in the increase of production. The main aspects or the principles on which DFMA focus are: Raw materials Minimize the number of parts Minimize the number of fasteners Standardize Avoid difficult components Use modular subassemblies Use multifunctional parts Minimize reorientation Use self-locating features Avoid special tooling/test equipment Eliminate Interfaces Minimize operations process steps Part Interchangeability Design Tolerances to Meet Process Capability Determine Capabilities of each Process Step Design for Ease of Part Orientation for Assembly Eliminate Multiple Solder and Cleaning Steps Eliminate Adjustments DFMA Raw materials: Choosing the best raw material for the design is the first step in designing a world class product. There are many factors that need to be considered when choosing the best material for a design. At first the material must have the correct mechanical and chemical properties to meet the design criteria. Secondly when possible one should choose a standard material that is readily available. Using special materials may increase purchase price and lengthen deliveries. Third use near net parts whenever possible. The raw materials profile should be as close to finished parts as possible to reduce processing. DFMA Minimize the number of parts: Minimizing the number of parts directly affects the final cost of the product. By minimizing the number of parts Product quality, flexibility and reliability of the product is increased. The fewer parts a product has the fewer chances of misalignment. DFMA Minimize the number of fasteners: Fasteners increase the complexity of a particular product, thereby increasing its weight and cost. Dfma main aim is to eliminate the fasteners and include self aligning features into a part. If fasteners are needed in a part then its better off using self tapping screws DFMA standardize: Standardization is a phenomenon which requires increase in communication between different design teams working on a complex product. The more standard products an engineer uses for manufacturing of a product the less number of tools are required and it gradually decreases the cost for production. The best method is to create a list of various standard parts available for each project. In order to smooth the progress of the standard parts, the design and manufacturing team should make the most of the different resources such as trade magazines, various vender catalogs and various part manuals. DFMA modular sub-assemblies: With the help of modular designs, the identification of problems becomes easier by reducing the number of parts. Maintenance and serviceability of a product also increases by using modular assemblies. By designing parts as independent modules times for disassembly are reduced thereby decreasing the overall repair time. DFMA Using stack assemblies: Stack assembly is stacking up the components of an assembly from bottom to top. The main purpose of using stack assemblies is it requires less reorientation of parts which leads to speeding up the assembly process, which thereby decreases the cost for assembly. DFMA self locating features: The use of Self aligning parts speeds up the assembly process. Self aligning parts dont need any kind of adjustment or re-orientation. The more the self aligning parts present in a product assembly the much easier it is for an assembly worker to assemble the product. Different types of self aligning parts are washers, ball bearings, roller bearings. DFMA simplifies and optimizes the manufacturing process : Minimization of manufacturing process reduces the direct and overhead costs. While designing a production process a designers main aim should be on various factors like Smooth flowing of materials. Using various processes than can easily be controlled. Separating different operation (like manual and automated ) DFMA Eliminate Interfaces: Eliminating of interfaces is an important phenomenon while assembling of a product. The amount of interfaces increases the cost of an assembly. Each interface present on the part increases the time for assembly as it requires double the amount of information. DFMA Part Interchangeability: Interchangeability is a phenomenon where similar parts are used for manufacturing of a product that can be interchanged. This phenomenon reduces the number of parts used for an assembly which leads to a decrease in assembly time and costs. While using interchangeability left and right handed parts should be avoided because they create confusion which directly leads to increase in time. DFMA Design Tolerances to Meet Process Capability: Tolerances are such parameters of a part which tend to complicate the design. If a tight tolerance has been specified for a particular part, other process such as inspection or fixturing has to be done. Which gradually increase the overall cost of a product and also time is wasted. They fore a designer during the design process should understand the manufacturing and suppler capacity while specifying different tolerance to make sure that tight tolerances are necessary DFMA Minimizes parts for interconnections: Interconnected parts are flexible parts which are used to connect two parts in an assembly. Interconnected parts are prone to get damaged when compared to other parts. When harnesses are used in an assembly of a product always ensures that we are using distinctive connectors for a simple reason to avoid the connectors being misaligned DFMA Determines Capabilities of each Process Step: Process capability can be defined as an ability of an process to produce within a suitable specification. When the correct process capabilities of a particular deign are determined, it also helps the design team by giving them some valuable information from which they could choose a simple technology and a simple sequence. Which directly decreases the costs for assembly and gradually the time for production is also decreased. Eliminate multiple solder and cleaning steps: The more processes one uses in manufacturing of a product the more are its risks, costs and potential for delays. Production engineers use DFMA to minimize the processing technologies used in the manufacturing process. The more the number of technologies the greater are the chances for various errors and part malfunction. Eliminating adjustments: Minor adjustments only affects the look of the product, but it does not affect the functionally of the product whereas the major adjustments have a major affect on the functioning process of the product. Adjustments are normally complicated process which involves huge costs. Elimination adjustments could also include replacement of parts in the assembly. WHY DFMA Dfma can be used as the basis for engineering studies and thereby provide a guidance for the design team to simplify the existing product, reduce its manufacturing and assembly costs. It can also be used as a benchmarking tool to study competitors and to quantify manufacturing and the difficulties that arise during assemblies One can also use Dfma as it â€Å"should-cost† tool to help validate design concepts, provide cost predictions, and to negotiate suppliers bids and contracts. The main purpose to use dfma is Dfma also helps us to keep various aspects in mind during the manufacturing and assembling a product. Materials Is material that we are going to use available in standard stock configuration. Is material well-suited with the most desirable manufacturing process. Is the material available from reliable sources. Do material prices fluctuate widely over time. Are special alloys and exotic materials used only for environmental or functional demands. Product Assembly Are tolerance dimensions realistic. Is marking and stenciling defined and visible. Are assembly notes complete and definitive. Is internal wiring layout critical? If so, is the location and routing specified? Is harness development required? If so, can the harness be fabricated outside the unit and installed as a subassembly. Does the design lend itself to automated assembly. Are component parts accessible for assembly. Can testing be performed without disassembling the unit. Are standard connectors and assembly hardware used. Are circuit cards, if used, designed to plug in. Has the assembly been analyzed to meet electrical, thermal, vibration, and shock Specifications. Can printed circuit flex cable or moulded ribbon be used in place of hard wiring. Can plastic tie-wraps be used in place of lacing or spot ties. HOW DFMA Designers do not enter a new design situation as newcomers or novices. Through education and practice they have acquired a vast repertoire of design solutions, which they will carry over the design task at hand (PASMAN, 2003).All these experiences are due to the result of several situation mistakes, improvement opportunities or just real good new ideas acquired due to development and research on design area. A good engineer must know what happens in his factory in a detail level that can permit an assembly to be done and an injected part to be extracted and also must know were the assembled parts are and the injected material should be in the correct geometry. These means two different conflicting conditions. The designer cannot stay in his area ignoring what is happening around and the designer must know his tasks perfectly to justify his work position. The question remains, is it possible to be in simultaneously in the factory and in the design office? FERREIRA and TOLEDO (2002) say so and suggested how using the technique of Design for Manufacture and Assembly is possible to â€Å"hear the voice of the production line† and been virtually near to the information. BUSS et al. (2001) agreed with this point of view, saying that the DFMA allows bring to the project area the considerations related to the assembly and manufacturability of the product. Finally FAGADE and KAZMER (1998) defended that the most significant advantage of DFMA is the encouragement of the teamwork between project and production, improving the reliability of the final product and generating the possibility of cost/time to deliver reductions due decreasing in the parts number and/or more productive parts that can accelerate processes. WHAT TO HAVE DFMA: First of all we need to understand the project with DFMA techniques. For this is important to define the product conception as a task of multiple responsibility, from the conceptual sketch to the packed assembly delivered there are many operations and actions that need to be considered. Thus in accordance with the key points the total chain of the process is to be defined in an clear form from one (process) to another to provide or receive services/pre-processes Also is essential to let all teams warned that the project is designed for manufacture and assembly and this means that all attention is focused in a development for that condition and this means that the manufacture must be heard all time. To achieve all this, there should be efficient communication, efficient information, translation of data is the basic requirements on a DFMA driven development. WHEN DFMA: Whats the correct time to carry on a Dfma driven project? CAPUCHO et al. (1997) adopted after observe the behaviour of multidisciplinary teams that the local rework caused by an activity with adverse results is much smaller then a global restructuring of a project also, a global reproject may be impossible due costs (according to HARTLEY and OKAMOTO (1992)) the inclusion of a change in a running project is more expansive as more is close to the project end or due other factors as time and market expectations. So, once the projects main activities are defined the doing them is a good option irrespective of their order of development. Mistakes, adverse results and budget can less compromise the project running timetable. Which technology: According to BOOTHROYD (2001) the rising sophistication in the use of moulded injection plastics. Injection moulding is an important tool to win the battle of reduces parts to save costs and creates an elegant design. Based on the literature present and other articles researched by the groups of teams on plastic injection acquired by work and development in other lines (refrigerators and washing machines), where plastics are used in a very large scale,It was decided to try a solution using injection of thermoplastics. This was a risky decision. First of all the temperature limitations on a plastic material are more severe than in a metal limits also include the possibility of deformations, flowing and resistance downgrade. After that, a running and deployed solution give some comfort to the project designers and all of other teams: the new idea was offering a possibility of assembly improvement and a bundled possibility of fail, this means that for some parts of the workgroup the manufacturability advantages were not good enough to release the change in short words that was to develop a substitute part to improve a good working assembly to give some help to line and to reduce costs, with a low, but existent, possibility of further problem. Case studies of companies that used DFMA software Product: Motorcycles Company: Harley Davidson General goals: Identify the total costs (make design, material, process) and by making some substitutions to have an impact on cost. Improve the overall cost predictability of the product to meet the desired revenue and costs targets Method: Engineers of Harley and the suppliers team up and the cad models of each part are loaded into the dfma software. Dfma software generates cost information that gives rise to various discusiions on cost, labour rate , process materials etc. A motorcycle frame was designed which was to cut down the costs by 70 dollars . before the manufacturing of the new frame Harley Davidson analysed various departments in DFMA like material cost , operating efficiency, plant cost. The software predicted that the current frame costs within 0.5%. Frame of Harley Davidson motorcycle Then the new frame was analysed in DFMA software, the company found out that the new frame would cost 7 dollars more than the old frame (not dollars 70 less as they had anticipated). Harley Davidson was glad to discover this before they went into production and they researched various other areas for cost savings, before the bike was launched. Product: Microwave Company: whirlpool General goals : To reduce the costs inside the plant Generate a good slim design. Simplify or eliminate assembly processes. Method: Teams were developed which consisted of all types of engineers (mechanical, electrical, technicians, air ventilation designers. The teams closely observed all the video tapes of the assembly line of the current microwave to spot the different weak or awkward operations. Teams structured a bill of materials and saw how the product was assembled or in what order it would assemble before crating a prototype of the model. Engineers used DFMA and prepared a performance matrix in which they could evaluate the easiest and the awkward assembly operations. In the original design, the worker had to turn the chassis over to install the door spring, and then turn it back over to do the rest of the operation. With the help of dfma the engineers can to a conclusion to have the spring in the front of the oven, so that there was no need to turn the chassis to install the spring. With the help of DFMA analysis whirlpool had the following results. 29% part reduction was achieved . 106 parts for the new oven, versus 150, this was more than expected. Many of the reduced parts were fasteners, cutting assembly time 26% Standardized cabling across product lines, creating immediate assembly and part savings Payback time was 6 months Product: Gourmet coffeemaker Goals: High standards of coffe tate Uniform coffe saturation Temperature control Weight of the design is less Efficient design for best retail price. Company Access group is one of the leading distributor and manufactures of a comprehensive range of durable products, which include water treatment and air filtration systems and most importantly an award winning coffee maker. Which we are going to discuss in this case study. Two years ago access business group wanted to design an high end coffee maker to support their own line of water filters and gourmet coffees. According to access business group their main was to build a coffee maker which is stream lined and an efficient machine and they achieved their objectives with the help of design for manufacture and assembly software. Using DFMA analysis: The major aim of DFMA analysis was to determine the minimum number of parts for this design. With the help of DFMA the design engineers could reposition the motor much closer to the power and a bit higher on the machine. This phenomenon was achieved due to the reduction in the number of parts. Most companies now a days gives higher priority to the look of a product, designers of gourmet decided to replace the existing motor with a new sleek and a less power motor thereby saving the costs. Manufacturing of the coffe maker using DFMA involves three stage Bill of materials Middle product development Fine tuning of the design Design for assembly consists of an index Colum which shows the results or the rating of the design. As the time taken for assembly, costs for the assembly and when the parts are consolidated or omitted the index number rises. The table present below indicates how DFMA software helped kahve coffee maker to reduce the part count, cost and assembly time. Kahve coffee maker DFMA Round 1 DFMA Round 2 DFMA Round 3

Lifes Ways with Unfair Love :: essays research papers

Life’s Ways with Unfair Love   Ã‚  Ã‚  Ã‚  Ã‚  Forest Gump, a well-known film, not only shares the story of a man’s journey through life, but it also portrays the many facts faced each day. Life is not fair, but there is no reason not to except it and just get used to it. Throughout life there are many obstacles and experiences that we all go through at one time or another. Everyone has feelings and those feelings are bound to be confusing at some point in our lives. Missing someone you love and then feeling hurt by watching him or her love somebody else can be one of the toughest things to deal with in life.   Ã‚  Ã‚  Ã‚  Ã‚  Love is hard and always will be. Feelings can get so caught up each day that it is hard to know which way is the right way to feel. It can be easy to get so used to what our mind is trying to tell us to do that we do not give our heart the chance to show us what actually to do. With all the criticism and opinions, we have no reason to carry our hearts on our sleeves when we know how we truly feel towards someone. Any feeling can be confusing, especially when something seems so right. Feelings begin to turn into thoughts that eventually become unexplainable.   Ã‚  Ã‚  Ã‚  Ã‚  The feeling of finding someone who makes your heart feel happy is something that nobody imagines letting go of or ever losing. Seeing the world though someone else’s eyes and having to look away just seems so unfair. After the first time someone makes you feel loved, you realize what you had previously missed. Missing someone can have you thinking of all the right reasons you were brought together and all the reasons why you fell apart. Some days hurt much more than others, but knowing that someone at one time wanted to know your every thought with just one look can mean more than words itself.   Ã‚  Ã‚  Ã‚  Ã‚  Watching someone change his or her feelings towards you for someone else can sometimes make you feel as if your heart is never going to stop from aching. How can â€Å"promise† be the word that it is when people spend a lot of their time breaking it? You spend hours wondering if that special person still smiles the same way they used to or if they even care the same way they use to feel.

Multicultural counselling issues

Gender plays role in racial discrimination because males and females of a different ethnicity are treated in different ways.   In particular instance, females of a specific ethnic group experience at least two forms of discrimination based of her race, gender, religious belief, age and social status.   The term racism is strongly associated with hatred and prejudice of an individual’s identity including any aspects of his identity and sexual orientation hence females experience a different manner of discrimination. International groups such as the United Nations have regarded racial and gender discrimination as two independent issues resulting in females continuing to suffer from numerous types of injustices.   It is thus essential that the gender component of racial discrimination be well understood in order to draw actions towards racial discrimination that are helpful to both males and females. There are several instances when the issues of gender and racial discrimination interconnect (Crenshaw KW, 2000).   The interplay of these two concepts may take different modes and arise in different circumstances.   One situation involves gender-based violence.   In this situation, females are more likely to experience more cases of violence because discrimination that is influenced by gender depicts females as the most defenseless elements of society. Inclusion of the concept of racial discrimination thus generates violence on females, making them twice at risk of violence.   These kinds of circumstances tend to be more difficult because certain women from remote areas may be hesitant in reporting any violent incidents that they have experienced because they are concerned that no action will be performed with regards to their report or that their statement will be received with indifference or hostility. Another situation wherein gender is interconnected with racial discrimination can be observed among impoverished women.   It has been estimated that approximately 1.3 billion individuals who are living in extreme need are women (UNDP, 2000).   Such condition is strongly related to their inability to receive any form of education as well as training courses hence rendering them under-qualified for most of the available employment. Simultaneously, the trends of globalization and alteration in governmental laws have resulted in more problems for women because gender inequalities were exposed.   One example can be observed among governments that do not provide unemployment insurance of single mothers or female heads of households. The merged effect of gender and racial discrimination may also hinder the retrieval of women to economic resources, including loans, credit and real estate property and can also affect the treatment they receive when they request for social services from the government.   Such hardship thus endangers women to poverty and financial hardship. Gender is also intertwined with the issue of racial discrimination in terms of education.   It has been discovered that the global literacy rate for women is significantly lower than that among men.   The discrepancy in literacy rate between men and women is even greater in developing countries.   More than half of out-of-school children are girls and that among illiterate adults, two-thirds are comprised by women.   These gender-based illiteracy reports show that females have less access to educational resources which in turn results in a lower rate of participation in training programs. Such decrease in education restrains females in their full understanding and awareness of their legal rights, including the right to be employed and to own real estate properties.   The access of females to education through attendance in school is also affected by circumstances of early pregnancy, childrearing and domestic family responsibilities.   The lack or insufficiency of knowledge on reproductive health among women due to poor access to educational resources further hampers the living conditions of women.   It is well-known that education is strongly correlated with employment options and financial stability, hence women are at a disadvantage with regards to availing such opportunities. 2.   Due to the increasing diverse population in our society, it is imperative for mental health practitioners to increase their cultural awareness and cultural competence in the process of psychotherapy.   A culturally competent therapist is one who has moved from ignorance to being educated with his/her own cultural heritage and to respecting differences.   In addition, he/she is cognizant of how his/her values and biases affect minority clients. A culturally competent therapist must acquire specific knowledge related to the history of cultural standards and lifestyles about the minority group with which he/she is working.   It is also important to have a thorough knowledge of socio-political factors and how they affect these marginalized groups in relation to the majority culture.   In addition, a culturally competent therapist should understand value assumptions (abnormality and normality) that are fundamental in the major schools of therapy and how they may influence the values of the culturally different. Some major models may limit the abilities of the culturally different client due to the generic characteristics of therapy including language issues; culture bound values and class-bound values. At the skills level, a culturally competent therapist should be able to tap into a wide variety of verbal and nonverbal responses. The focus should be to practice with a multitude of response modalities rather than relying on narrow set of skills in therapy. The application of psychology is largely a product of individualistic cultures and may be questionable when applied to collectivist cultures.   Individualistic and collectivist cultures are exact opposites on a continuum of how people interact with others and the collectivist values may often clash with the individualistic values inherent in the counseling and psychotherapy process. The psychoanalytic approach emphasizes achieving insight through the discovery of unconscious thoughts, feelings and motivations, which is similar to other ethnic cultural concepts such as striving for self-development through the process of introspection.   Although insight-oriented approach is appealing to most clients of different ethncities, they practice the process of self-examination privately and not revealed to others.   Hence, clinicians should attend to the possible uneasiness of the client while exploring the most intimate thoughts and feelings in their inner world. For example, most Asian clients anticipate quick symptom relief when they actually do seek mental health services.   Rather than mere reliance of free association, the clinician could instill structure in the therapy session by asking questions and giving directions to the client.  Ã‚   This would not only maximize the effectiveness of therapy outcome but also meet the client’s expectations in treatment.   One way of addressing of this problem is for the clinician to educate the client at the onset therapy the nature and rationale of psychoanalytic approach to ease the client into the process. Some of the more commonly complaints made by Asian clients is their impatience in the process of psychoanalytic therapy with the clinician’s pace in addressing the client’s symptoms; focus of the past rather than the present and lack of structure in the session.  Ã‚   Exploration of the client’s life events that are relevant to them such as migration experiences would inadvertently elicit important information such as past memories of childhood and or parental influences.   Clinicians should be aware of other culture’s worldviews and values and the similarities and differences that exist with the host culture. These values and beliefs are inherent in tales, fables and myths in a culture.   For example, hierarchical transference is common in Asian cultures where the client brings the Asian values of filial piety (children’s obligation to care for elderly parents) and respect to authority.   In addition, authority figures are idealized as benevolent in Asian cultures hence the client experiences a positive relationship with the therapist similar to that of a parent and child, in which the client will obey and respect the therapist.   Clinicians can work through this transference by offering a positive interpretation of this type of hierarchical transference as well as respecting the client’s cultural values. 3.  Ã‚  Ã‚  Ã‚  Ã‚   The refusal to work with a homosexual client is an ethical violation because counseling should be provided to any individual regardless of culture, gender, sexual orientation and ethnicity.  Ã‚   The Rehabilitation Act Amendment of 1992 discretely describes that actions of inequitable treatment of minorities or members of an ethnic group or gender have been observed in majority of rehabilitation operations.   Research has indicated that cultural diversity is a common factor that a counselor has to deal with during his routine operations and that positive results have increased when personal information with regards to the patient are disclosed to the counselor prior to treatment or consultation. Disclosure provides ample time for the counselor to prepare himself for the encounter with the patient, together with the patient’s background, including sexual orientation, religious belief, cultural background and ethnicity.   The refusal of a counselor to work with a homosexual client thus is an ethical violation because the counselor restricts himself from providing his services to any individual who requests his service.   Every individual should have an equal opportunity to request and receive services from a counselor and any other healthcare practitioner, regards of the details of his background. For my future counseling practice, I will also employ the self-disclosure strategy in order to accommodate the multicultural setting of my practice.   I think the if I start to self-disclose my information to the client before counseling, the client will feel more relaxed and comfortable to interact with me during counseling sessions because my client will feel that he is not alone in terms of self-disclosure choices. References Crenshaw KW (2000):   Gender-related aspects of race discrimination, background paper for Expert Meeting on Gender and Racial Discrimination, 21-24 Novem-ber 2000, Zagreb, Croatia (EM/GRD/ 2000/WP.1). United Nations Development Programme (UNDP) (2000): Poverty Report 2000: Overcoming Human Poverty.         

Purpose essays

Purpose essays In Aaron Copland ¡s essay How We Listen to Music, he examines the three ways people listen to music. He calls the ways we listen to music  ¡planes ¡. The three planes he examines are the Sensuous Plane, Expressive Plane, and Sheerly Musical Plane (400). He uses examples of each plane and how people use it. The Sensuous Plane is used just for the pleasure of musical sound. People turn it on just to have something fill the air with sound. He says people use music to escape the everyday boring events of their lives.  ¡They use music as a consolation or an escape, ¡ (401). People use it to take themselves into a dream world. The Expressive Plane is used when people try to relate the music to something in their life. The more it reminds them of something, the more expressive it appears to them. Not all people agree with one another ¡s view of what the music means.  ¡Composers have a way of shying away from any discussion of music ¡s expressive side, ¡ (401). He goes on to state that they do this because music ¡s meaning differs from person to person. The Sheerly Musical Plane concerns the notes, words, harmonies, rhythms, tones, melodies, etc. Professional musicians focus on these things only when writing music. They use the music as a way to express themselves and tell how they feel about things. This also happens to be what the composer/song writer is usually criticized for, i.e. Marilyn Manson and Eminem. At the end of his essay Copland says that people don ¡t listen to one plane or another, rather we listen to all three at the same time.  ¡Actually, we never listen on one or the other of these planes. What we do is to correlate them o listening in all three ways at the same time, ¡ (404). ...

Definition and Examples of Closed Class Words

Definition and Examples of Closed Class Words In  English grammar,  closed class  refers to the  category of function words- that is, parts of speech (or word classes)- that dont readily accept new members. Contrast with open class. The closed classes in English include pronouns, determiners, conjunctions, and prepositions. See examples and observations below: Examples and Observations [C]losed-class words are those belonging to the grammatical, or function, classes . . .. Function words in English include conjunctions (and, or), articles (the, a), demonstratives (this, that), and prepositions (to, from, at, with). To take one specific case, consider the word and. The essential feature of the word and is that it functions grammatically to conjoin words and phrases, as seen in the combination of noun phrases the woman and the man. Any change in membership in such a class happens only very slowly (over centuries) and in small increments. Thus, a speaker of English may well encounter dozens of new nouns and verbs during the coming year; but it is extremely unlikely that the English language will acquire a new article (or lose a current one) in the coming year (or even in the speakers lifetime). (Adrian Akmajian, et al., Linguistics: An Introduction to Language and Communication. MIT, 2001)Prepositions have gradually expanded their membership somewhat by admitting part iciples such as including, concerning, but the remaining classes are very resistant to the introduction of new items. This has been noticeable in recent years when attempts have been made to find gender-neutral pronouns. (Angela Downing and Philip Locke, English Grammar: A University Course, 2nd ed. Routledge, 2002) Functions of Closed-Class Words Closed-class words or function words are limited in number and act as markers or guides to the structure of a sentence. The role of articles is to signal nouns. Prepositions mark special relationships between persons, objects, and locations. Conjunctions are connectors that link actors or objects, and specify relationships between clauses in the sentence. Open- and closed-class words occupy certain slots in sentences and set up a frame for interpreting the interrelationships between actors, actions, and objects. (Diane McGuinness, Language Development and Learning to Read. MIT, 2005) Open Class Words Evolve to Closed Class Words The closed classes include pronouns (you, them), modal verbs (could, must), determiners (a, the), prepositions (of, in), and conjunctions (and, but). New members of these classes are not added to the language very often. Instead, they tend to gradually evolve from lexical words in a process called grammaticalization. For example, the lexical verb go means to move (toward a goal). But its progressive form be going (to) has evolved into a grammaticalized prospective (future) marker, as in Shes going to love her gift. The movement meaning of go has been bleached out of the grammaticalized version, and so the going in be going to can be considered to be a function word, rather than a content word. The closed classes represent a more restricted range of meanings, and the meanings of closed-class words tend to be less detailed and less referential than open-class words. (M. Lynne Murphy, Lexical Meaning. Cambridge University Press, 2010)

Strategic Mangement Case Study Essay Example | Topics and Well Written Essays - 2500 words

Strategic Mangement Case Study - Essay Example This analysis is useful, because it helps to understand both the strength of current competitive position, and the strength of a position the company is looking to move into. At the early maturity of the industry's lifecycle, the number of new entrants into the smaller production end of the industry continued to grow. However, concentration was occurring among the medium and large players as a result of both local acquisitions and acquisitions by overseas purchasers. The newer producing countries, such as Chile, are perceived to be the bigger threat due to rapid advancements in production quality. The demand for the wine in the domestic market and in the international market was growing since the establishment of the company. We can see that from the fact that in 1998 from 120 tonnes of grapes crushed and less than 1 per cent export volume to 670 tonnes crushed in 1999 and greater than 49 per cent export volume, growth was achieved with minimal comparable overheads and infrastructure. The export figures testify that the growth of the buyer power is increasing over the time. Coopers Creek's own branded product was the winery's focus and, in 2000, it was anticipated that it would sell more in the USA than in the UK. The owner of the winery was concentrating on the development of a small number of markets and selling a broad range of higher margin wines in the on-premise segment. This focus allowed the company to reach consumers willing to pay more expensive prices as New Zealand wines became a permanent category on restaurant wine lists. Supplier power This factor defines the ability of a supplier to control the cost and supply of the inputs in the market. With the management of the quantity and quality of the grape supply proving to be a critical resource issue within the New Zealand industry, investment in plantings are important for the industry as a whole. In order to be successful and sustain profitability in the market, wineries are obligied to reduce costs of production by investing extensively in their own vineyard plantings. Over supply of the wine that takes place in the industry when the harvest is better than previewed, leads to production of lower-cost wines, either by growers forming a cooperative to utilise the excess grapes and produce their own wine or by wineries focusing on low-cost competition. It is anticipated that a low-cost competitor would affect the export market more than the domestic markets. Major decisions in the production of the wine are made at the supply stage and sometimes this involves the buying of bulk wine from other New Zealand producers to keep supplies going. For example, Tesco's in the UK wanted to do a summer price promotion in 1997 on a New Zealand wine. When one of the larger New Zealand wineries failed to respond, Coopers Creek took up the challenge, although it did not have all the wine to meet Tesco's requirements. The

How does music transform people and me Essay Example | Topics and Well Written Essays - 500 words

How does music transform people and me - Essay Example For instance, when a person who feels sad and hears a certain song he particularly likes, he could be emotionally affected depending on the kind of music. Love songs oftentimes remind people of love relationships and can relate to the music. However, not all people are simply attracted to music because of the lyrics or the rhythm of the song. There are other certain aspects in music wherein individuals are particularly attracted to. Some people love to listen to loud music and prefer rock and roll over melodious songs. On the other hand, there are those who consider rock music as noise because they prefer softer melodies and choose country and classical music or inspirational like gospel songs. Through my observations, I think music speaks more than words to the hearts and souls of people. The effects of music can be manifested by individuals stomping their feet, nodding their heads, shaking their bodies or seem to dance even while sitting, when they listen to music. This is perhaps the reason why it is called the language of the soul. It moves the soul and makes itself apparent through actions. Some claim that they are able to concentrate more in what they are doing when they listen to their favorite music and I agree with them because I feel the same way. Personally, I love to listen to instrumental jazz. I am very entertained by Kenny G. and the Caribbean Jazz Project. When I pay attention to their music, it is as if I am transported to another world where I can be dreamy. It gives me a whole new perception which brings out the musician in me. I can imagine myself with an instrument making my own music and playing along with the sounds that I hear. So many times, such instances make me inspired to continue with my music and desire even more to become a good musician in the near future. Music strengthens me to always keep my dreams on focus and be unafraid of the challenges I face in life. Whatever choice of music a person has, it could perhaps be said that